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Good marketing has always been important to any business, but when you’re a cannabis start-up, your marketing and your brand can be the difference between success and failure.
To define it: your marketing is the process, means and materials you’re using to connect with your customers and the world to let them know you exist. Your brand is the visual representation of your company; it’s how people recognize that the product/location/advertisement they’re looking at is you and not a competitor. People tend to be more loyal to brands that represent their own values.
Cannabis start-up companies often make the mistake of assuming they don’t need to think about branding and marketing and that success is waiting to spill forward as soon as the doors are open and a “we got weed” sign is hung in the window. That’s not always the case. Today’s cannabis market is way more competitive because quality and loyalty to products and brands already on the market grow every day, and new start-ups are popping up in every legal market every minute.
In order to set yourself apart in this amazing marijuana boom, you need to stand out. You also need to be able to quickly relate your message to your audience. Having a well designed logo, choice of colors, website that works on multiple devices, and written messaging that clearly states your style and mission goes a long way to letting customers know that you desire the same things in a product or service as they do and that you’re the company for them.
This can seem like a truly impossible task if you’ve never had experience with marketing! There’s no shame in asking for help. Another great benefit of the cannabis boom is the new wave of amazing design and branding companies (like Colorado 420 Websites) that have set out specifically to work with new cannabis companies. It’s worth the investment to make your cannabis brand shine from the start.
As the cannabis market continues to expand, companies that have a strong recognizable brand, and that can continue to draw a crowd online and offline will be the ones who rise, and those who rely on simply being around or cling to an “old school” small audience appeal will quickly fade away.
Want to get your cannabis brand started today? Get online with a Colorado 420 Websites cannabis branding and website design package!
